1. In addition to cultural and social factors, personal factors also influence consumer behaviour. Personal factors deal with an individual’s interests and opinions, which are affected by their demographics. Customer behavior is influenced in psychological and sociological. Some of the social factors are: Family. Models of Consumer Decision Making 6. Such as Initiator (who initiates the buying decision), Influencer (whose opinion influences the buying decision), Decision-Maker (who has the authority to take the purchase decision) and Buyer (who ultimately buys the product). Definition: The Social Factors are the factors that are prevalent in the society where a consumer live in.Â The society is composed of several individuals that have different preferences and behaviors. The Various Cultural and Social Factors that affect the decision making process for a consumer are:. â Reference groups are either Membership Group. The thesis was divided into a theory part and empirical part. Reference groups comprise of people that individuals compare themselves with. The theoretical part discusses the basics of factors affecting purchase decision, decision-making We can group these influencing factors into four sets, illustrated in the figure below: ... Social Factors pertain to the influence of culture, social class, family, and reference groups; Factors Influencing Consumer Behaviour 5. Procedia - Social and Behavioral Sciences 62 ( 2012 ) 184 â€“ 188 1877-0428 2012 Published by Elsevier Ltd. Marketing strategies that influence consumer behaviour; Factors affecting the online buying behaviour of Millennials and Gen Z; Influence of social media on the buying behaviour of Millennials; Impact of social media on the buying behaviour of Generation Z; Factors influencing online shopping behaviour of Millennials Examples of Consumer Buying Behaviour 3. Businesses try to figure out trends so they can reach the people most likely to buy their products in the most cost-effective way possible. Human beings are social animals. The reaction, as a consumer, of an 18-year-old teenager has nothing to do with that of a 68-year-old veteran. An example of this type of influence is a married couple engaged in joint purchases. Reference Group –It refers to all those people which directly affect the purchase pattern and decision of a consumer as they serve as a point of reference or comparison for the consumer while making a purchase decision. Family plays an important role in influencing the buying decisions of individuals. Human... 3. Consumer behaviour is a study of how people buy, what they buy, when they buy and why they buy.
2020 social factors influencing consumer behaviour